Saturday, 21 February 2015

Normcore - The New Casual

Apparently there is no other major way to scream anti-fashion than Normcore this summer. Forget Punk in all it's formats, this just isn't the way to say a big f*ck you to the system anymore. Nope. Normcore. That's the way...

Normcore is described by Vogue as a bland anti-style and dressing as conventional and non-descript as possible. In a fashion world where colour and print is king maybe the only way to stand out this season is by dressing as if no-one should notice you. The wallflower that goes about his/her daily business a loner, blending into the backround. But surely this defies the point of Normcore? Especially for a modern day audience.

Confused? We know we are. Normcore is a style adopted by 90's kids who had the desire to fit in, to avoid standing out, there clothing had a real sense of neutrality and they'd rather be sat on the bleachers then playing the game. In 2015 it's the new way to get noticed. We've all been told we need to dress different, to be different, all in all which has ended up being a narcissistic competition to see who can clash prints the best, who owns the most outrageous Jeffery Campbell shoes and has us all tweeting about what Jeremy Scott's going to do next? Yet the unassuming girl in the plain bomber jacket, comfy sneakers and oversize t-shirt is defining this seasons style better then anyone. It's no longer a competition to see who can become the most outrageous but perhaps more to see who looks the most casual. Casual is Cool.

Micheal Cera Normcore plain fashion antifashion ss15 trend thevintagescene
So who do we iconise this season? Larry David has been penned as the norm core idol, 'What! Who?' we hear you say... Hands up if you had to Google him... exactly, which is why if there is only one man to look towards this summer and that's one of our favourite actors Micheal Cera...who knew he was so on point?! The quintessential of casual cool this guy has it all from his geek striped t-shirts and casual chinos to new balance and tourist style rucksacks. Cera can you be our new boyfriend? we can be oh so normcore together *jokes*

We've  picked out a few of our fave Normcore items we have in stock and also thrown in with some high street must haves to make sure we can achieve the perfect american tourist look this summer.

K-Hole the New York trend agency may have 'coined' the trend but we are all defining it whether that's wearing New Balance and 501's or opting for a vintage t-shirt and oversized jacket. Move over 'colour', move over 'prints' plain is in and Cera is our king.

normcore fashion edit 90's vintage asos topshop plain thevintagescene

Friday, 13 February 2015

Free Shipping All Valentines Weekend

Happy Valentines Day!

If you have a date or not! Let's be honest we'd all rather be internet shopping which is why we have free shipping all weekend over on our ASOS Marketplace store! Use code SWEETHEART at the checkout!

thevintagescene valentines day free shipping asos marketplace vintage

Sunday, 1 February 2015

10 things from the 90's that really aren't so great...

As 90's kids the era is undeniably our favourite. We live and breathe the 90's through what we sell, wear and watch (perhaps with a splash of 80's here and there...who can live without dancing around to Madonnas Material Girl once in a while...perhaps we've said to much...) but there are also many moments from the era that we think are better off left in the archive. We've rounded them up for you so that we all don't make the mistake of repeating them, as they say, we all must learn from past and here...the lesson has truly been learnt.

1) Happy Hardcore
There was Hardcore, techno and rave... and then there was Happy Hardcore! Speed it up, throw a piano in there and then add a guy (baseball cap obligatory) and allow him to shout random lines all over that noise you just created. Unfortunately not everything is better faster and harder as demonstrated by Scooter below:

2) The Day Hugh Broke Everyone's Heart
The year was 1995 and Hugh had been busted for sleeping with a Lady of the Night. The floppy haired bumbling English gent had truly lost his charm for a generation who fell in love with 'Charles' from 'four weddings and a funeral'. We still kinda love you Hugh but your infamous tryst and your unforgiving (although still kinda sexy) mugshot cannot be erased from our hearts.

3) The Laser Disc
Laser Disc...sounds pretty cool huh...NO NO NO. We will just set the scene, it's Saturday night, you've ordered in your 13" meat feast with extra mozzarella and your about to put on your fave movie (clueless forevs). But, wait... the Pizza isn't the only 13" item your gonna have to battle tonight... yup your fave movie has been supersized to a 13" disc! Say whatt! And not only that, half way through the movie, your gonna have to drag your hiney off your sofa and flip that mother sucker over. They were fairly short-lived and it was definitely for the best.

4) Clarissa finally explained it all
December the 3rd 1994 and Clarissa Finally got round to explaining it all, I don't really think she ever got round to any sort of substantial point whilst explaining anything, There was always lots of talk about boys, pizza, ferg face and surviving high school but hey, what more did we need when we were 13 and the most important thing in our lives were our Dear Diaries.

5) Robert Di Nero & Naomi Campbell Were Dating?
What? Yes...this happened and whats more its on the rumour mill that Naomi wanted Roberts Babies, Now that is a Scary thought...we've seen you in Meet the Parents Robert, and you is one harsh daddy!

6) When Christina 'rocked' Cornrows... do we need say anymore!

7) When Apple Was Tragic
Pippin, newton, power cd, quicktake, sounds like some items you might find in your local chemist...but these are just a few of Apples famous 90's flops, they looked as good as they functioned, which wasn't very well at all.  Thank god Apple got it right in the 00's as the 90's was pretty tragic. Ol Bill Gates isn't laughing anymore!

8) Kris & Bruce Jenner Treadmill
Kardashians, Jenners, can we go at least a DAY without seeing this lot splashed all over our newsfeed? well, back in the 90's you could! In fact the only place you could catch a kardash/jenner combo was on this infomercial...tragic huh? We prefer the KK's anyway.. bu bye Bruce & Kris.

9) Karl Kani Jeans
This happened and we allll let it happen...

10) We Lost Too Many Brave Men
We lose many great artist's decade upon decade, and the 90's were no different. Tupac, Biggie, Kurt Cobain, River Phoenix & John Candy. You made growing up that little bit easier for us all, as artists these men truly touched our lives and losing all these great people in the 90's really wasn't so great...